Your website is one of the most important aspects of your small business’s brand. It is the centrepiece of its identity, marketing, and customer service. Sometimes, like everything else in your business, it does need a makeover.
A website redesign is necessary for your business overall growth. Customers will be able to navigate your website better if you periodically decide to update it.
Our team at Bubble Hub Web Design Agency specializing in web design and content creation services for your company’s online presence. We are based in Drogheda, Ireland, and could provide you with quality options for your website redesign needs.
Give your Website a Fresh new Look
One good sign it’s time to redesign your website is it is starting to look a little stale. If it’s been a while since you updated your site, you might want to consider giving it a new look. Your site’s interface must be attractive, the products and services are updated, and the overall tone is fresh and fast-loading. Some important information you must update are:
* Photos of company staff or the building.
* Company news, blogs, press releases, etc.
* Awards and certifications.
* Contact information.
It’s also important that all the information is accurate so your visitors won’t be led astray.
Reduce your Site’s Bounce Rate
Have you been analyzing your website’s page speed statistics lately? If it says that your bounce rates are high, then that’s a sign it’s time for a website redesign. A bounce rate is known as the amount of time people spend on your website. If a high amount of people click on your website and bounce off immediately, that’s not a good thing for your website.
The best way to rectify this problem is to analyze why people have been doing this. Does your website take too long to load? Is it clunky or dated? Is it easy to navigate? If the answers to these questions are no, then a redesign is necessary to improve these factors.
Make your Site More Mobile-Friendly
More people are navigating websites on their phones. Because of this, your website must look great on both the computer and mobile. This is also known as responsive design. You want to give your customers a seamless experience across both devices.
Google automatically penalizes websites that aren’t visually appealing on the computer and mobile. Sometimes a website that is legible on the computer can be hard to look at on the phone. So you have to make some critical adjustments to make your website look attractive on both devices.
Improve your Site’s SEO
Search Engine Optimization, or SEO, is vital to your website’s ranking on search engines like Google. If it is not ranking well on there, you must redesign it. The page design has a big impact on SEO, as well as the content. A good design layout considers the website’s goals. Also, keywords that best represent your business must be used on your website.
If your website needs some improvement in one of these factors, it is time for a redesign. Our website design professionals at Bubble Hub Web Design Agency are here to help. Fill out our contact form and we will get in touch with you Asap.