How Much Does a Website Cost | 2024 Pricing Guide
The Average Cost of a Website
As with most commercial items, cost is determined by quality, size and utility. Costs can typically range from €500 to potentially €10,000 for a small content based website and from €5000 to €48,000 for an online ecommerce store, for a bespoke development project with advanced functionality for example a subscription membership website offering reward points, ecommerce functionality and other custom built features there is the propensity for development costs to end up in the 100's of thousands. For example a website like amazon or ebay would likely carry a one of price tag of between €100,000 - €250,000.
Do I Need a Website?
In today's digital age, having an online presence through a website is essential for most businesses. The statistics speak for themselves - ecommerce now accounts for nearly 20% of all retail spending across channels, up from just 8% in 1999. Online sales in the U.S. reached a staggering $870 billion in 2021, representing over 50% growth compared to pre-pandemic levels in 2019.
“Getting a quality website is not an expenses but rather an investment.”― Dr. Christopher Dayagdag
With so many pre-templated options and shared space for business promotion (social platforms, blogsites) it can be tempting to reduce costs by simply using a Facebook or Instagram page to offer an online presence. But its important to remember, any area that is not moderated and curated by you is simply rented real estate, a website allows you to demonstrate your business, in your words and your style.
84% of consumers believe that having a website makes a business more credible than just a social media page
What are The Main Reasons Businesses Have a Website?
There are several compelling reasons why businesses need a website:
Ecommerce and Sales
A website allows businesses to sell products and services online, tapping into the rapidly growing ecommerce market. This expands a company's customer base beyond its physical location.
Brand Awareness and Credibility
A professional website acts as a digital storefront, establishing brand identity and lending credibility. Consumers expect businesses to have an online presence.
Customer Service
Websites reduce overhead by providing information that addresses common customer questions and concerns, deflecting inquiries that would otherwise need to be handled by staff.
Marketing and Lead Generation
An online presence allows businesses to market to a wider audience through search engines, social media, email campaigns, and other digital channels to attract new leads and customers.
Cost Savings
Establishing an online sales channel can reduce operational costs associated with physical retail space and staffing requirements.
While there are exceptions for certain niche businesses, the data shows that consumer behavior is rapidly shifting towards online channels. Failing to establish a strong web presence puts companies at a major competitive disadvantage in today's market. Investing in a professional website is now a necessity for businesses to increase visibility, generate leads, drive sales, and cultivate long-term growth and success.
AI-powered apps can automate tasks such as data entry, customer care inquiries, and even scheduling, freeing up workers to focus on more important tasks and reducing labor costs.
What Different Website Types Are There?
When attempting to understand the cost of website, its important to understand that websites come in many different shapes and sizes. The type of website your looking to quote will ultimately play a big part in the overall cost. Although there are many sub types, websites can essentially be split into 5 core catergoies.
Business/Service Provider Portfolio Site
Purpose: To inform prospective customers about your business offerings and entice them to work with you.
Key Features: Homepage, Services pages, About page, FAQ, Testimonials, Contact form, Booking/scheduling tool integration.
Blog Website
Purpose: To educate or inform your target audience and position yourself as a trusted authority in your field.
Key Features: Article pages, article catalogues, categorization/tagging, search functionality, author bio/About page.
Event Website:
To promote and consolidate information for attendees about an upcoming event.
Key Features: Event details page, registration/signup functionality, booking/ticketing integration, secure payment checkout.
Landing Page:
To drive visitors to take a single specific action, usually as part of a broader marketing campaign.
Key Features: Striking visuals, minimal content, prominent call-to-action buttons, signup forms, booking tools.
Ecommerce Website
To sell and promote products/services online.
Key Features: Product catalog, shopping cart, secure checkout, category/menu navigation, customer accounts, contact page, live chat support.
The type of website you build depends entirely on your specific business goals. An ecommerce site is essential for product-selling businesses, while service providers may prioritize a portfolio site. Blogs are ideal for content marketing. Events require dedicated sites for promotion and registration. By aligning your website type to your objectives, you can create an effective online presence tailored to your audience's needs.
Does The Website Type Effect Cost?
Yes website type has a large bearing on the price range of a website, below is a html table that shows the average cost of website where type is the main contributing factor.
How Does Page Quantity Effect Price Of Wesbite
Again there is no one rule for cost per page, but you can indicatively price a website based on the amount of pages. Its important to add that a website with 150 blog pages would like likely use a template that was consistent for every single user generated (UG) page, so if you uploading your own content then you would not pay for every single blog post you would just pay for the template, as all other pages would be the same layout. This is true of any CMS (content management system) feature, product post, news articles, services etc. are all likely to be based on one template.
The template below shows you how the relationship between page quantity and cost. (Indicative figures based on a internal survey carried out by bubblehub media in May 2024 across 148 different client sites)
Cost of Website Design Defined by Complexity of the Design
The complexity of a design depends on several factors, such as the number of pages involved, animation, tools required to design the product, and the number of characters per page. It can be a basic design with few pages and minimalist characters or a complex website redesign with multiple characters, animations, and a complex UX mapping.
If you don't know what type your prospective design fits in, below is an explanation of each.
Basic Complexity
A web design of basic complexity has less than 15 user interfaces and few or no animations. This complexity requires a few experts to integrate and is usually for portfolios, blogs, and landing pages.
Average Complexity
Website designs of average complexity have up to 50 pages of interfaces, multiple 3rd party integrations, and advanced animations. Examples of web designs of medium complexity are large corporate sites and cloud software products.
Difficult Complexity
Designs of difficult complexity have interactive animations, over 50 pages of interfaces, a complex UX process, multiple-page navigations, and characters. Examples of websites like these are banking websites, animated web builders, etc.
Website Design Cost By Geopgraphical Location
The geographical location of your team is another factor that can impact web app design cost. Living expenses differ from nation to nation–consequently, services cost also differ–even when deliverables are the same.
Take India for example; the cost of web design there is 3x-4x cheaper than in the US. Here's a table depicting how web design price differs per location:
- Although on this data alone it seems like india would be the most optimum choice, there are other other factors which made this data obselete:
- India suffers from a big time tifference to ireland making communication very difficult.
- English although spoken in India, there is still a large termanology barrier.
- Because development is so cheap, development companies often have 100s of projects ongoing.
- Bad Practise is common place with india development companies, from installing black maket plugins to companies just dissapearing, it might cost you cheaper but will often cost you twice.
“If you think it’s expensive to hire a professional, wait until you hire an amateur.” — Red Adair
How does resposivness affect website cost?
Yes making a website mobile, tablet firendly will increase development cost, but unfortuanately deciding whether you want your site viewable on mobile device is not really an option anymore. In actual fact you would be better of making a website that didnt render on PC! Most websites are now viewed on some type of mobile device. Here are the most up-to-date estimates of device viewership:
Devices used to access the web in the UK
These are the devices used by people in the UK to access the internet:
- Smart phones - 48%
- Laptops and computers - 47%
- Tablets and related devices - 5%
- Other devices - 0.09%
Wesite Design and Development Team Cost?
There are different ways you can structure your web design, based on size of the project. Most one of builds will only require a third party agency or freelancer. But for much bigger projects; especially where there is the need for large ongoing maintenance and marketing retainers will often require somekind of inhouse team often coupled with an external specialist agency.
The table below give you an idea of costs for these different services.
Web Design Cost Calculator
Want a Specific Price Based On Your Specification
If you have read this extensive article and are still asking what websites cost in Ireland , then you probbaly are looking for a more specific cost based on a project your looking to undertake. Then the best option is to contact your preffered website design agency, now if you preferred agency is one that has one multiple awards for both design and customer service, an agency who has retained platnimum partnership relationship with google since is inception, an agency whos quality is only exceeded by its reasonable costs - then your in luck as your already on our website.
Simply email Sam.Jones@bubblehub and i will provide you with a free impartical estimate on any web project that you currently have on the boil.
Sam Jones
