What Is An SEO Agency? ( & How to Choose One )
An SEO Agency is a company that offers Search Engine Optimsation (SEO) services to other corporate entities. Our agency excels in utilizing Google Analytics and Google Search Console for comprehensive SEO analytics and reporting, ensuring our strategies are data-driven and effective. For the most part, the company offering SEO Services will also offer a range of other media services such as web development, design and PPC (Pay per click). These are known as full-service digital agencies. By carefully selecting and employing a variety of SEO tools from reputable sources like Google, HubSpot, and Semrush, we tailor our approach to meet specific client goals and audience needs. Bubblehub Media is a full-service agency.
Table of contents
- How can SEO help your business?
- What makes a good SEO Agency?
- How much should I pay for an Optimisation?
- How does SEO work?
- What's the difference between SEO and PPC?
- On-site SEO
- What is technical optimisation?
- Offsite SEO
- Testimonials
- SEO Agency Dublin
How can an SEO strategy help your business?
An SEO agency will help your business by directing targeted, non-paid organic traffic to your website.
Although this seems like a simple enough concept to understand, the unique proposition of SEO/PPC is to direct traffic that has actively searched for a product or service that you offer.
There is no other advertising avenue that offers this unique proposition.
Other more traditional marketing methods such as TV, billboards, magazine advertisement, cold calling or even a storefront rely on the volume of traffic.
But even if you were to have a shopfront on a busy street, there is no guarantee one person walking past will be in the market for what you offer.
Similarly, if you take out a magazine advert or billboard there are no guarantees the audience who choose to read that day will be looking for your company.
Google breaks the mould when it comes to how people research, review and purchase products and services.
Google’s only MO as a service is to provide the user with the best search result possible for their specific criteria.
This gives us what is known as Google’s Unique Proposition, which is to put your company in front of customers at the exact moment they are looking for what you offer.
It is our job as an SEO Agency to ensure that we put your website at the top of Google for as many relevant search terms as possible.
What makes a good search engine optimization services agency?
In our opinion, a good SEO Agency should be an extension of your company’s marketing department. Your SEO team should work with you, not for you. Your chosen company should understand your business as well as you do. Only then can we effectively market your values and principles. We are committed to developing a customized SEO strategy for each client, tailored to their specific business goals and target audience, ensuring a detailed plan that improves organic search rankings through comprehensive SEO services.
How much should I pay for Optimisation?
Our agency specializes in search engine optimization (SEO), leveraging over 15 years of experience in the online marketing arena to offer comprehensive SEO services. We focus on on-page, off-page, and technical optimization strategies to improve website visibility, drive traffic, and increase revenue from organic search results. Unfortunately, we cannot disclose the specifics of our SEO campaigns, as doing so would enable competitors to replicate our proven strategies.
What we can say is that SEO really isn’t as complex as some marketing agencies lead you to believe. It is a combination of providing engaging content, and links to and from authority sites, encompassed in a fast loading easy-to-navigate interface.
Many companies consider only what Google’s most recent update wants them to do. They only optimise sites for this deliverable. But Google - like all search engines - long-term goal is to show the best result per search.
To try and manipulate Google’s algorithm is an exercise in futility, although it might achieve some temporary traffic in the short term, it will do more harm than good in the long-run.
The customers we wish to work with are the ones who want to incrementally grow their rankings, and once they are at the top, to stay there.
The way we work SEO is to first understand you and your company. We will establish your USPs, price points and routes to market that you already know work well for your business.
Then use the information to capture traffic actively looking for what you offer.
If you would like us to give you a rundown of what we would advise on your optimisation campaign, contact us for a Free SEO audit today.
What's the difference between SEO and PPC?
As aforementioned above, as a service, search engines want to provide the best search based on the query entered into it. But like any commercial entity there also needs to be a paid side to the service. Within search engines, this comes in the form of Ads. These are commonly referred to as PPC ads or Pay-Per-Click.
Ads appear above the organic results and do not follow the same rules the algorithm requires an organic listing to follow. An Ad pays for a position and subsequently traffic, each time the Ad is clicked it charges the company advertising a fee. This is where the term cost per click originates.
As a full-service agency, we offer both PPC and SEO. The two work optimally in tandem, it is not a case of one being more effective than the other. They both have pros and cons depending on their application.
If you are interested in running a PPC Campaign please contact us for more information.
What is On-site SEO
There are 3 major elements of SEO. On-site, off-site and technical SEO. Onsite SEO is the process of editing various elements of each page of your website to target particular keywords. Think of the internet as an extensive library and your site as a singular book within it. In order for the librarian (Search Engines) to be able to find your book, it needs to know what the book’s content is. So the headings, titles and content all need to provide synergy so that the search engine may provide a clear insight as to where to index you. By effectively optimizing these on-site elements, you can significantly improve your search engine rankings, making it easier for potential visitors to find you in the vast library that is the internet.
Off-site SEO
One of the most important aspects of site optimisation, aimed at improving website visibility on search engine results, does not actually happen on your website, it happens off-site. This includes things like backlinks. This is where sites that Google deems authoritative provide links known as “backlinks” to your content. Each one of these links is viewed as a vote to say that content is relevant or important. Off-site SEO efforts are crucial for enhancing your website's presence on search engine results pages, thereby driving more organic traffic and improving your online visibility. As your SEO provider it’s our job to nurture relationships with other sites to build these links and make your content rank higher than your competitors.
Testimonials
Ed @ Brightstar Joinery - “As an old school Carpenter and Joiner with a loyal customer base, I never felt the need to explore online marketing, but since hiring the team at Bubblehub Media I have been able to take a back seat in terms of new business. Through the SEO and PPC campaigns they have conducted I now have a steady flow of new business enquiries which I hand off to my team to manage while I manage the customers who I have dealt with over the last 20 years of trading. I would strongly recommend Bubblehub Media”
Brian @ KPM - As a property manager managing 20,000 properties across Ireland, we don't have time to deal in minutia, but the team at Bubblehub represent solutions, not problems. They drive traffic to the website, create proposals and manage our online content - they do anything we require and are looked on as part of our team instead of an outside company.
SEO Agency Dublin
Bubblehub Media is a leading example among SEO agencies, offering full-service digital marketing that specializes in every aspect of your online profile. Recognized as a top SEO company, Bubblehub Media stands out among SEO companies for its comprehensive services. Bubblehub Media has helped countless businesses elevate, improve, and streamline their digital presence.
If you require a quote or advice on any part of your website, IT, or marketing, then get in touch with us today.
